Luminosity by Valmont:  Behind the Scenes in Paris with Valeria Lipovetsky

Luminosity by Valmont: Behind the Scenes in Paris with Valeria Lipovetsky

04/2022

 

Let there be LUMINOSITY!

Valmont’s latest line is here, and let us tell you… It is an exceptional addition to the Valmont selection.

When Valmont CEO Sophie Vann Guillon sets out to create a new product or line, she approaches the project with women in mind. Instead of focusing on specific skin concerns, she asks herself: “Who is this for?”

With this intuitive approach to product development, Sophie strives to cater to women at all stages of their lives. And in conceiving this latest collection, Sophie was inspired to create products for the Millennial woman. A powerful line formulated with today’s young woman in mind. Who better to introduce you to this exciting collection than the incomparable Valeria Lipovetsky? 

 

 

Specifically formulated to work on skin texture and glow, it is the perfect routine for young women who prefer a more luminous complexion, without the need for too much makeup­— or filters. A lightweight line to help young women radiate from the inside out.

Valeria is the perfect example of who Sophie Vann Guillon imagined this collection is for.

 

 

Being a young Millennial woman herself, Valeria's work often revolves around building women’s self-esteem. By pulling from her own experiences and being emotionally unguarded with her audience, Valeria’s authenticity leaps off the screen. Don’t believe it? Check out her wedding day self-tanner mishap story. Known for spreading love, impeccable sense of fashion and dry wit, she has carved her place in the content creator space.

While it’s impossible, to sum up, what makes Valeria so magnetic, her charming and no-holds-bar attitude certainly helped build a massive audience around the world. Even as a busy 30-something-year-old mother of 3, Valeria doesn’t show any sign of slowing down, or aging for that matter! Her airy optimism and eclectic sense of humour made her the perfect face for the Luminosity launch.

Take a look at the behind-the-scenes of Valeria’s campaign shoot.

Strutting down the Parisian streets (in what can only be called a pink power suit), Valeria embodies the essence of Luminosity: Bright, Fun and an absolute powerhouse!

 

Comprised of 4 products that work to resurface the skin and blur imperfections, Luminosity will leave the skin radiant beyond belief! While the LumiCream and LumiSence work to blur the skin for the ultimate soft-focus effect, the other two, LumiPeel and LumiMask, gently exfoliate the skin to reveal a more youthful complexion.

 

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