Just Bloom
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COLLEZIONE PRIVATA
ON THE TRAIL
OF A DESIGNER SCENT
Just Bloom

“ When creating Just Bloom, I wanted to bring a different aspect of women to light. Women of character, joyful and fulfilled, their lives rich in beautiful stories. Confident, radiant, entirely in tune with the times, I dressed their portrait with the harmonious intensity of a white floral scent, sculpting a new essence of sparkling bright light. ”
Sophie Vann Guillon
Just
Bloom

Effortless charisma

Eau de parfum | Floraldehyde Musk

Just Bloom dresses the portrait of the contemporary woman… self-assured, successful and forward-looking, infinitely elegant and fiercely independent, both gentle and strong.

Contrasts celebrated as the subtle notes of this crystalline scent unfurl in an exquisite play of light and dark, from the cool opening caress to the warm, sumptuous finale, from the delicate bud to the full blossom.


  1. Collectione Privata - Just Bloom
    Collectione Privata
    Just Bloom

    Effortless charisma for the serenely self-assured. In a play of lunar and solar light, a new white floral is born.

    $290.00
    100 ml
LILY OF
THE VALLEY
The head note

Its dainty bells, barely in bloom, infuse the composition with the sparkling freshness of early morning dew and transparent white flowers. Exhilarating, ethereal, like a promise of happiness.

GARDENIA
The middle note

Rich and multifaceted, an opulent floral bouquet of solar radiance whose soothing accords leave an impression of velvety softness and plenitude.

AMBERGRIS
The base note

100% vegetal, a sumptuous musky touch to seal the identity of this perfume with strength, warmth and audacity.

Sophie
Vann Guillon
Fragrance editor

“Perfume is the crown jewel of exceptional skincare, the final touch to all beauty rituals.”

Sophie Vann Guillon’s ongoing fascination with the language of perfume and her immense experience in the world of cosmetics naturally led to the creation of Storie Veneziane designer fragrances. Always partnering with the best-in-class olfactory experts, Sophie’s private collection, Collezione Privata, was born, each fragrance an ode to femininity and her greatest muse, women.

“I like to think of perfume as a gift, a reminder of precious moments past, the creator of those to be cherished in future.”

COLLEZIONE PRIVATA

Four eaux de parfums, four personalities, four olfactory tributes to femininity, each one a celebration of women, portraits painted in the delicate nuances of singular scents.

LADY
CODE
This chypre gourmand is the spell-binding embodiment of irrational charm as its sensual veil of sophisticated chic lifts slowly to reveal warmth and exuberance.
Jazzy
Twist
A sparkling, impetuous floral gourmand, the picture of free-spirited impertinence and creative flair, the perfect companion for those that dare.
Private
Mind
A floral leather, like still water running deep, an enigma of contrasting fire and ice. A perfume both mysterious and magnetic, to be worn like an inner secret waiting to be shared.
Just
Bloom
Modern & Timeless

An exquisitely balanced floraldehyde musk, like an abundance of pure white flowers of exceptional luminosity, an ode to the woman of today; accomplished, confident and of infinite elegance.

  1. Collectione Privata - Just Bloom
    Collectione Privata
    Just Bloom

    Effortless charisma for the serenely self-assured. In a play of lunar and solar light, a new white floral is born.

    $290.00
    100 ml